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Thursday, February 27, 2014

Developing Your Brand: Photography Styles


Something that I’ve been really vigilant of lately is the photography styles that belong to my favorite bloggers or designers. It’s funny how sometimes you can scroll through Pinterest and look at a picture and instantly know whose blog it came from. There are tons of people out there that are amazing at this, and it’s really a huge part of creating your brand identity. It’s something that usually develops over a span of time and doesn’t happen overnight. You might not even realize that you have a style or that your pictures are different than anyone else’s because that’s just what you like to look at personally.

I’ve been trying to develop my photography style lately by playing around with angles and paying a lot more attention to what’s in the backdrop- white, wood, fabric, grass, trees, people, darkness, shadows, ect. It’s so important to find your style of backgrounds and stick to it, or stick to a few different ones and that’s it.
I want to show you some examples of blogs/brands that come to mind when I think “specific photography styles” and highlight what makes them unique.


Natalie’s pictures stand out to me because they are always really unified and consistent. They have this muted quality that plays along with a lot of other elements of her style. What she wears, what her home looks like, and the angles of her pictures all follow a similar, artsy style that is even carried over to her style of writing. You can tell she knows what she likes and she shows that in every aspect of her blog/life. The filters she probably uses reminds me of some of the filters that you can use on VSCO Cam, which I always love experimenting with!

How could I not talk about how unique their pictures are? When you see an “ABM” picture on Pinterest you know who is behind that camera! I love that all of their images are original, even on obscure posts that it would be sort of hard to find a relevant picture for. The backgrounds of their food posts are usually varied but they sort of follow one theme- neutral textures- which is definitely a compliment to the subject because it shoes off colors and shapes really well.

Another thing that I like about ABM is that even when they have home tours or guests on their blog, they stay with the style that they have developed. The homes they feature are similar to theirs in that they’re funky and quirky but still have that sense of classic traditional style mixed in. Another thing you are sure to see in every picture they post is color! I think that’s what sets their images apart. If I had to pick a filter that is ABM-esque it would be “Chrome” on the iPhone. Warm, vibrant, contrasting.


Minimalist design is very “in” right now and a ton of designers are carrying that graphic design style over into their home design and subsequently, their photographs. The photos that Breanna has on her portfolio website are all really crisp and involve bright whites, luscious greens, subtle hints of colors like yellows, oranges, reds, and wood tones. Her photos are really “clean” looking. (Yes, photos can look clean!)


Chelsea at Two Twenty One does a really great job of creating “Pinnable” images. When you have a lot of posts that are tutorials or “how tos” it’s definitely important to write the title on the image, otherwise people will just think it’s a pretty picture of a pretty kitchen. I like Chelsea’s pictures because they’re all really bright and crisp, but they’re different because of the color schemes she has chosen for her home and her blog. Rather than have the earthy tones like Breanna, Chelsea’s color schemes are a little ore preppy- gray, pink, green, white, some blues.

Ok, one last one that’s worth mentioning.


Kathleen talks about a ton of different stuff on her blog, from her new baby boy, Fox, to building a brand for yourself, but he images all feel like they belong to her. It’s not only because of the style of the photos but because she has the tendency to add a yellow overlay to her pictures. I have never seen anyone do that before to their pictures and I think it’s an amazing way to make oardinary pictures. Love it!

So now that you’ve seen a bunch of different styles of photography that other people use for their sites, have you started to think about your images as well? It means a lot more than you think it does!

**All of the pictures featured in this post belong to their original owners, are used for examples only, and I take no credit for them whatsoever.**


2 comments:

  1. Oh, fantastic topic, great posts and really awesome blog choices. With the exception of Two Twenty One (which I have never read before), I love all of these blogs!

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    1. Thank you!! It's always something I notice as I continue to follow a blog, and to me it's one of the more important ways that a blogger can brand themself, wether it's intentional or not!

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